Naked Wines has hailed a “successful peak trading period” covering the 13 weeks to 29 December – despite sales continuing to slide at the DTC wine supplier.
Revenues declined organically by 19% year on year, with repeated sales down 16%, Naked revealed. The decline was “consistent with the prior reporting period and guidance” and reflected Naked’s strategy of “recalibrating around the profitable core” of its business, the supplier said.
Average order value and revenue per member, meanwhile, climbed by 5% and 1% respectively.
“Peak season trading has been pleasing, reflecting the hard work by all our teams to deliver for customers and the focus on our unique customer proposition,” said Naked Wines CEO Rodrigo Maza. “We continue to make good progress against our strategic KPIs and remain committed to delivering shareholder value.
“Current trading is in line with guidance, and we look forward to providing a more detailed update in our full-year trading update at the end of April.”
It comes after Naked raised profit forecasts in a surprise trading statement issued shortly after its half-year results in December.
Naked Wines told investors it now expects adjusted EBITDA for to be “towards the top end of published guidance” of £5.5m to £7.5m.
Major cutbacks on marketing and stockholding helped the company double its half-year EBITDA figures from £1.7m to £3.6m in the 26 weeks to 29 September, with cash swelling by £8.2m to £31.1m.
Following a sharp post-pandemic drop-off in subscribers, Naked Wines unveiled a turnaround plan last year, with emphasis on cultivating a smaller, highly engaged customer base.
The strategy resulted in a 20% dip in revenues to £89.5m in H1 2026, in line with the supplier’s guidance.
Naked Wines’ full-year revenues were now expected to fall at the “lower end” of its guidance of between £200m-£216m, the supplier said in December.
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