All HFSS articles – Page 4
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Category ReportCrisps & bagged snacks brace for a shake-up as government renews HFSS crackdown
Snacks are in for a shake-up as the government prepares to crack down on junk food with a new nutrient profiling model
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Category ReportSalt & fat levels in bagged snacks still high despite recipe changes
When it comes to how tighter HFSS rules have changed the market, most brands will point to sweeping recipe changes that have cut salt and satfat while upping protein and fibre
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Category ReportDo people know (or care) about the HFSS crackdown?
Ask the average shopper about HFSS and you’re likely to get a blank look
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Category ReportBrands divert marketing spend in face of ad ban
The latest advertising rules for HFSS goods are pretty strict
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Category ReportWalkers tries to crack coated nuts with crisps-inspired NPD
Over recent months, two heavyweight snack manufacturers have taken their popular crisps flavours into nuts
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Category ReportWhy popcorn brands are betting big on big night in occasions
Popcorn is a tiny part of the bagged snacks market, accounting for a little over 2% by volume
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Category ReportHow fruit yoghurts became ‘junk food’
Fruit-flavoured yoghurts are set to be classified as ‘junk food’ under government plans to roll out a new nutrient profiling model.
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Category ReportPot desserts hit by health targets
Pot desserts are losing fridge space as retailers prioritise health
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Comment & OpinionThe trust economy: why ‘prove it’ is the new ‘believe us’
The brands that will win shelf space are those willing to show their working, says Pauline Cox, director of functional nutrition at Hunter & Gather
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Comment & OpinionFrom principle to practice: how we’re enforcing the new ‘less healthy’ ad rules
The ASA has published its first four rulings under the new HFSS ad restrictions, giving food brands the first look at how real ads are being assessed, says CEO Guy Parker
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NewsLidl and Iceland first businesses to breach junk food ad ban
The decisions are the outcome of the ASA’s first round of assessments of possible breaches of new restrictions which came into force in January
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Comment & OpinionNo more lazy marketing: why HFSS is a blessing in disguise
With the January 2026 restrictions now in force, the easy options are narrowing, says Nick Wright, CEO at Havas Play
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NewsElla’s Kitchen sales hit by BBC Panorama babyfood pouches investigation
Revenues at market leader Ella’s slipped by 5.6% to £81.3m in the year to 30 June 2025, newly filed accounts showed
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NewsEx-Warburtons boss quits big food to launch healthier kids’ snacking brand
A former marketing director at Warburtons has launched Jungle Squad, a healthier children’s snacking brand featuring HFSS-compliant cake bars
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Comment & Opinion‘Less healthy’ food advertising bans won’t reduce obesity
There are much more significant and complex factors driving obesity than advertising, says Stephen Woodford, CEO of the Advertising Association
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Comment & OpinionBeyond voluntary reformulation: how change really happens
A more nuanced understanding of food reformulation is better for public health, says Dr Kawther Hashem, head of research and impact at Action on Salt & Sugar
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NewsSupermarket bosses demand ‘bonfire’ of legislation in war crisis talks
CEOs and other top brass from most of the major supermarkets met Chancellor Rachel Reeves and senior officials in Downing Street yesterday to discuss the response to the crisis
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Comment & OpinionHFSS didn’t create fmcg’s problem – it exposed it
HFSS didn’t just squeeze promotions, it forced a reset in how brands earn shoppers and how retailers create theatre, says Mike McDonnell, head of partnerships at Zeal Creative
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KVI TrackerRetailer promotions help drive down Easter confectionery prices
In the absence of multibuy offers, retailers are leveraging loyalty and price promotions to keep down the price of Easter treats
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NewsFSA warns it lacks resources to become new health regulator
The Grocer revealed earlier this month that the government was planning for the Food Standards Agency to become the policeman of the industry’s war on obesity