Premier Foods has voluntarily reported the share of its sales from healthier products, in what it claims is the first use of the Food Data Transparency Partnership (FDTP) framework by a major branded food manufacturer, The Grocer can reveal.
The move comes as industry leaders last week urged the government to publish its plans for mandatory health reporting across all major food companies, after a consultation due in March was delayed.
Premier Foods has decided to act ahead of the consultation by tracking healthier food sales as part of its 2025/26 annual report, published today. The company said the move would provide “transparency to consumers” while also creating “accountability across its product portfolio”.
The Mr Kipling owner has applied metrics from the FDTP to monitor sales of foods classified as HFSS products. Using 2022/23 as a baseline, Premier Foods reported it had “already made meaningful change” across several metrics.
The group’s share of sales from non‑HFSS products had increased by seven percentage points since 2022/33, up from 53% to 60%. The overall nutrient profile of its portfolio had also improved, with its nutrient profiling model score falling from 7.26 to 6.78.
Nesta’s director of healthy life, Hugo Harper, welcomed the shift, saying it was “encouraging to see Premier Foods adopt a sales-weighted average nutrient profile model score to provide a clearer picture of the healthiness of their sales”.
“You can’t improve what you don’t measure – Premier Foods’ decision to proactively and voluntarily disclose this metric shows that this is a consistent and accurate way for companies to report on the healthiness of their overall sales, as this policy takes shape,” he said.
Premier Foods also reported a 22% increase in fibre delivered through its products since 2022/23, from 1,747 to 2,137 tonnes.
Meanwhile, non-HFSS sales rose 16% over the past year. That means the group hit its 2030 target of 50% of its portfolio meeting higher nutritional requirements and qualifying for registered health or nutrition benefit four years early. Last year the figure was 45%.
“Food companies can play a major role in improving the health credentials of the products they make and sell, from launching new healthier products, evolving existing recipes to make them healthier and being responsible about how we market and sell our products,” said Nick Brown, director of environment, social and governance at Premier Foods.
Recent health-focused innovation from Premier Foods includes Oxo Bone Broth, promoted as high in protein and collagen, while the acquisition of Merchant Gourmet last August strengthened the group’s position in plant-based and minimally processed foods.
The disclosure follows another strong year for the group. It beat expectations to deliver a £200.4m trading profit in the 52 weeks to 28 March 2026, up 6.7% on the previous year.
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