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Asda claims health nudge trials are 10 times more effective than HFSS promos ban
By Ian Quinn2026-02-04T11:02:00
Source: Asda
The supermarket announced a partnership with Nesta in September 2023 to trial a series of ‘high-potential health interventions’ that could encourage shoppers towards more healthy baskets, based on the government’s own health score
Asda has claimed a two-year trial to nudge shoppers towards healthier choices has shown retailer-led interventions are at least 10 times more effective than the government’s in-store promotions ban.
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