Falling olive oil wholesale prices have helped Filippo Berio to grab market share, as it passed on price cuts to customers.
The company’s UK arm sold 37% more in volumes last year as the lower prices helped consumers trade up into the brand after two years of constricted supply.
The jump in volumes translated to a 16% rise in revenues, which reached £96.9m in the year to 31 December 2025. The brand significantly outpaced the olive oil category’s 6% growth that year.
Olive oil prices have roughly halved since the market hit its peak at the start of 2024, though they remain elevated above historic levels.
While Filippo Berio’s cuts to pricing trimmed the company’s gross margin, operating profit was up by 16.9% to £3.9m.
“It was a very good year for us, following two difficult years,” said Filippo Berio UK MD Walter Zanre told The Grocer.
“As raw material costs reduced in early 2025, we were able to reflect this in a material reduction in our wholesale selling prices,” he said.
“The resulting lower retail prices in the supermarkets helped stimulate consumption.”
Zanre cited NIQ statistics showing the brand increased its market share from 10.7% to 15.1% of the olive oil category in 2025, calling the growth a “very significant” gain for a single year.
He put the volume growth and market share down to a well-timed marketing and promotional push that dovetailed with the strong uplift in underlying demand for the category.
“The board is very satisfied with the overall result,” Zanre added.
“After two difficult years, it was important for us to see both volume and market share bounce back strongly. More importantly, we have carried that momentum into 2026 and continue to build on the progress made during 2025.”
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