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Brands divert marketing spend in face of ad ban
By Vince Bamford and Nicola Smith2026-04-23T10:32:00
The latest advertising rules for HFSS goods are pretty strict
The latest advertising rules for HFSS goods are pretty strict. They ban online ads – including paid search, display ads and influencer activity – and TV ads before 9pm. So, what real-world impact are the rules having?
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