Florette has launched a value range to help shoppers amidst the cost of living crisis.
Its Essentials range will focus on “high-volume, everyday staples” and initially consist of Shredded Iceberg (rsp: £2.29/500g) and Chopped Iceberg (rsp: £0.69/200g).
The brand said it would ensure people “continue to access fresh, nutritious produce at a highly accessible price point as household budgets remain under pressure”.
It will launch this month with the Shredded Iceberg rolling out into Booker and Costco and the Chopped Iceberg launching into Nisa, TJ Morris and Farmfoods.
“We know that while shoppers are feeling the continued impact of rising grocery costs, they still actively want to make healthy, nutritious choices for their families,” said Florette brand manager Sophie Taylor. “Our new Florette Essentials range has been strategically developed to answer this exact need.”
Florette said the new range reflected its “commitment to democratising fresh, ready-to-eat salads” and forms part of a major brand refresh for the business, which has committed to promoting health, farming, community and sustainability.
“By offering consumers to buy the brand at an everyday price point, we are proving you can eat healthy at an everyday price,” Taylor added. “This drives footfall for our retail partners by stocking a trusted, high-quality brand at great value for the shopper.”
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