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Market-leading brand not top AI answer for majority of categories, analysis finds
By George Nott2026-08-18T08:19:00
In 28 of 40 categories analysed, the ‘most visible’ brand, according to ChatGPT, Claude and Gemini, was not the brand with the biggest market share in that category.
For the majority of food & drink categories, the market-leading brand is not the most prominent in answers from the major AI engines, analysis by Tastewise has found.
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