By Ronan Hegarty2026-04-02T08:02:00
Asda has yet to enter the veg price wars but it has led the market with its discounts on Easter eggs
It’s Easter and the supermarkets are doing all they can to attract shoppers. In fact, since our special Easter Grocer 33 mystery shop was completed Monday, many supermarkets and discounters have slashed prices on seasonal veg, with parsnips, carrots, potatoes, cabbage and swedes selling for as little as 4p – a new low – in Morrisons and Aldi.
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