Tesco claimed its first Grocer 33 pricing win since late April as it narrowly edged out Sainsbury’s, undercutting its rival by just 11p with a basket that cost £75.55.
Loyalty prices were a key factor for the competitiveness of both Tesco and Sainsbury’s. Both Clubcard Prices and Nectar Prices would have saved shoppers £6.90 and £7 respectively this week – equivalent to a discount of more than 9% at both retailers. None of the others got close to that number in terms of promotional discounts.
Overall, Tesco was cheapest for a dozen items, with five exclusively cheapest. All five of these were branded items including the Chambord liqueur, Deli Kitchen flatbreads and Schweppes tonic water.
Sainsbury’s offered the lowest price for nine items, though none were exclusively cheapest.
Asda was also competitive this week – though it will be disappointed to find itself in third spot. At £76.45 it came in just 90p more expensive than Tesco, having come in cheapest for 19 items and exclusively so for nine items. These included the own-label pine nuts, paracetamol and peaches.
The biggest issue for the Leeds-based retailer was that its promotional discounts added up to just £2.72, a much lower saving of 3.6%.
Morrisons’ discounts gave its shoppers a saving of 5.9%. However, it was still £2.93 more expensive than Tesco overall at £78.48. It was cheapest for 10 items and exclusive so for the Cif cleaning spray, Green & Black’s bar, Heck chipolata sausages and the shallots.
Waitrose was cheapest for four items and exclusively so for the Alpro yoghurt alternative, Bio&Me Kefir and Twister lollies. But that was essentially the sum total of its price competitiveness this week. The upmarket retailer came in £15.46 more expensive than Tesco at £91.01. This was a difference of 20.5%.
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