Joybuy has launched a promotion that gives its customers loyalty points and discounts in return for scanning their supermarket receipts.
The full-category e-commerce site and app owned by China’s biggest retailer by revenue, JD.com, is encouraging shoppers to “Snap & Save” their receipts from most major supermarkets, to earn “2% back on every receipt” in the form of Joybuy loyalty points.
Uploaded receipts must be “clear, complete and captured in good lighting” the e-commerce player states. Users can upload up to five receipts a month, earning points equal to 2% of their supermarket basket total. The points are capped at 100 per receipt – the equivalent of a £1 discount.
The “participating merchants” included in the scheme are Tesco, Sainsbury’s Waitrose, Asda, Morrisons, Aldi, Lidl and Boots.
The retailer has mounted a social media marketing campaign for Snap & Save. Its videos feature a shopper catching receipts someone else has discarded and scanning them in the app. It has also been working with influencers on Instagram like @uk_victoria_, who urged her followers in a post this week: “Don’t throw away your receipts, you’re literally throwing away rewards!”
Joybuy launched in the UK in March, offering a range of more than 100,000 products across categories including ambient and frozen foods, household, baby, beverages, personal care, beauty, health and petcare, as well as consumer electronics, homeware and appliances.
“Our competition is everybody,” Joybuy UK’s country manager and MD Matthew Nobbs told The Grocer at the time. “It is one-stop shopping…You should be able to get pretty much everything you’re going to need in your everyday life, and with speed.”
It has offered Joybuy Points since launch, in return for product reviews and purchases of products on special promotion. Members of the retailer’s JoyPlus loyalty scheme earn a point for every £1 spent on eligible items and can also build up their pot if they find a lower price elsewhere within seven days of purchasing an alike item.
After the first month of the new Snap & Save campaign, receipts earn points equal to 0.5% of the receipt total, capped at 50 points per receipt. Only receipts issued within the past 30 days are eligible.
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