As shoppers seek healthier and premium options, the bread and baked goods sector is seeing dynamic growth.
Sourdough sales have soared by 56% in the past year, while protein-enriched breads are capturing the attention of new audiences.
Meanwhile, speciality bakery products have carved out a £190 million market, reflecting the growing appetite for innovation and quality in the category.
This is an advertising supplement brought to you by The Grocer.
No comments yet