Chelsea footballer Cole Palmer has launched a multi-year partnership with quick-commerce player Gopuff to develop new products, content and customer experiences, starting with the launch of Palmer’s premium ice brand Cole’d.
Palmer’s ice product range is available exclusively on Gopuff in both the UK and US, and includes Cole’d Pebble Ice with Electrolytes (£2.50/2kg), Cole’d Premium Craft Ice Spheres (£4/pack of four cubes), and Cole’d Traditional Ice Cubes (£2/2kg). Each product is made with filtered, purified water.
Gopuff said that while ice is a household essential used by millions of customers every day, the category has seen limited innovation, giving it and Palmer the opportunity to “reinvent an everyday product”.
Palmer’s brand has been “quietly taking shape during the small pockets of time away from the pitch”, he said, and this summer (Palmer was not picked for the England squad at this year’s World Cup) provided an opportunity for the player to “reset, recharge and dedicate time to a project that has been developing behind the scenes”.
It marks the first time Palmer has taken a “hands-on role in developing a product from the ground up, helping shape everything from the concept and creative direction to packaging and content”, Gopuff said,
“Gopuff was already part of the routine, so when they came to me with the idea, it just made sense,” Palmer said.
“What started as a bit of fun turned into something proper. I’ve been involved in everything – the product, the packaging, the content – and that’s what interested me. The fans started the whole ‘Cold Palmer’ thing in the first place, so it’s nice to turn that into something everyone can be part of,” he added.
The Cole’d ice line follows Gopuff’s collaborative launches of Good Nut and GOAT Gummies with Tom Brady.
“Gopuff has become the platform where the world’s best athletes and creators come to do things differently, turning bold ideas into products our customers love,” said Yakir Gola, co-CEO and co-founder of Gopuff.
“With Cole’d, we’re reimagining one of the most essential everyday items through innovation, introducing the world’s first electrolyte ice. By partnering with one of the best footballers in the world, Cole Palmer, we’re continuing to bring first-of-their-kind products directly to our customers,” Gola added.
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