By Rob Brown (rob_j_a_brown@hotmail.com)
Publishing: 2 August 2025
Advertising deadline: 18 July 2025
Submissions deadline: 15 July 2025
Print, digital and sponsorship opportunities
Is breakfast getting healthier? Data from Kantar suggests it could be, with an extra 604 million breakfast servings chosen on health grounds over the past year. Enjoyment and practicality, meanwhile, appear to be losing their importance with 827 million and 454 million fewer servings chosen for these reasons respectively. Why is this? What does this mean in terms of what people are eating for breakfast? What does a ‘healthy breakfast’ mean to people, how is this changing and are they actually any better for people?
Demographics: This feature will play close attention to the demographics of the breakfast market. Which age groups are most likely to skip breakfast and why? What are different age and socioeconomic groups most likely to eat for breakfast and how is this changing?
Home or away: The number of breakfasts eaten on the go is continuing to rise while at-home breakfasts are down. How are retailers, foodservice operators and suppliers looking to capitalise on this? And how is this impacting breakfast cereal brands? How can operators make weekend breakfasts at home more of an “occasion”?
Health: This feature will also explore the extent to which health concerns are affecting what people are choosing to eat for their breakfast. What are brands that market their products as being better for people doing to get on Brits’ breakfast menus?
Challengers: We will also be exploring the opportunities that exist for challenger brands to shake up the breakfast market. Which challengers have been successful in recent years in getting a foothold in the market? Have any fallen by the wayside? What challenges do they face?
Innovation: This feature will pay close attention to the latest trends in breakfast and how these are playing out in terms of product innovation. We will profile eight new products or ranges, ideally ones that have not appeared in The Grocer before. We need launch date, rsp, and a hi-res picture of each.
No comments yet