What’s driving the high/low beauty trend?

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By Emma Weinbren (emmaweinbrenwrites@gmail.com)

Publishing: 4 April 2026

Advertising deadline: 20 March 2026

Submissions deadline: 13 March 2026

In its Beauty Trends Report 2025, Boots named ‘high/low beauty’ as a key trends. More than a third of Boots Advantage Card members shopped both budget-friendly and premium cosmetics in 2024, it revealed. Why?

•What’s driving this trend in cosmetics? What does it involve?

•Which retailers, brands and products tap the trend best?

•What are the other hot trends in cosmetics?

•What are the hippest looks for 2026? What’s driving them? And what products are central?

•To what extent can ‘high/low’ be seen in skincare – and across what products?

•What are the biggest trends in skincare?

•And in haircare?

•What is the ‘bronde’ hair trend? What’s driving it? And which brands are tapping it?

Innovations

•Examples of four new product launches. For each we require a high-res product shot and full details (launch date, rsp, pack weight/volume/size, etc)?

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