From yoghurt bark to yoghurt flatbreads, yoghurt has gone viral. 

Yoghurt

Source: Unsplash

By Charles Elliman (charles.elliman@thegrocer.co.uk) 

Publishing: 11 April 2026

Advertising deadline: 27 March 2026     

Submissions deadline: 20 March 2026  

The viral Japanese cheesecake trend of putting biscuits in yoghurt has driven demand for Greek-style yoghurts. But it’s not alone – from yoghurt bark to yoghurt flatbreads, yoghurt has gone viral. 

• Which viral trends are impacting yoghurt most? 

• How much have they influenced yoghurt sales? 

• Which types of yoghut are growing most – plant-based, protein, Greek, dessert pots?

• Which other factors are shaping the yoghurt category? 

From bark to bread: We take a closer look at other viral trends driving yoghurt sales. 

• What is yoghurt bark and why is it having a moment on social media? 

• How hard is it to make?

• Why is it more appealing to eat than room temp yoghurt with fruit?

• Which yoghurt types are most commonly used to create this snack? 

• How has the trend impacted sales and availability?

• Which other biscuits and grains is yoghurt being paired with to make puddings? 

• How are customers using other toppings like fruit/jam/chocolate spread to dessertify yoghurts?

• How are consumer dessert and snacking habits changing – and how does that affect the category?

Harnessing the trend: Some brands and retailers have lost no time in jumping on these trends – but which opportunities are they missing?

• Which brands and retailers have been most saavy in harnessing social media virality?

• How are retailers and suppliers responding to increased demand in-store?

• What are the missed opportunities? 

• How can retailers do more with trends without minimal spend and effort? 

Health and regulatory changes:  What other forces in the coming year – including regulatory changes and health trends – are most likely to influence this category? 

• What innovations are coming out – and to what extent do they embrace reduced-sugar, highprotein and gut-health trends? 

• How are weight loss drugs affecting NPD? 

• How might changes to animal-product-derived naming rules affect dairy vs plant-based yoghurts?

• Which brands and products are best placed for continued growth in light of these changes? 

Pot desserts: This year has brought mixed news for the top pot dessert brands. Which trends are influencing this category?

• How much has virality affected pot desserts?

• What about the UPF debate?

• How are suppliers responding to challenges such as UPF?

• Is the demand for healthier products affecting this category, given it focuses on indulgence?

• Which functional benefits, if any, are important here? 

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