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There were some big increases in promotional activity over the past year. Fox's upped its focus on promotions, with in-store activity linked to its Vinnie the Panda TV ads.
Never ones to be killjoys, the FSA suggests on the Eat Well website that people should swap their cake or biscuit treat for a currant bun or malt loaf with low-fat spread. Delicious.
Kraft launched Mikado into the UK in February and achieved sales of 5.5m in its first five months [Nielsen]. Packaged in a pocket-friendly flip-top box, the chocolate-coated sticks have tapped into demand for bite-size treats on the go.
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