100% green packaging gives Innocent the blues

INNOCENT-SMOOTHIE-FLASH-GRO

In a major u-turn for the green pioneer, Innocent has slashed the amount of rPET it uses in its smoothie bottles from 100% to 35% blaming a fall in the recycled plastic's quality and an "unpleasant blue tinge". The move, which the company...

 

Already have an account? Sign in here

You’ve used up your article allowance

Sign up to read more stories for free

Register now