Last year: 66 ▲ 

Sales: £128.9m (-2.8%)

Sales of Kenco coffee fell by 5.6% in volume in 2016, as consumers continue to switch away from standard instant. Bucking the trend was the brand’s Tassimo compatible lines, up by over £3m. NPD in 2017 includes Tassimo Kenco Americano Decaff 16x, and Kenco Cappuccino 8x.