Sales: £426.9m (+2.2%)
Lucozade held off the anti-sugar lobby to post solid value and volume increases, with its recently struggling Lucozade Sport returning to growth for the first time in four years.
Not bad for the first full year under the control of new owner Suntory. The recovery of Sport (up 1.6% year on year) was aided by the launch of World Cup-themed Brazilian guava, while Lucozade Energy The Brazilian Mango Mandarin won a gong at the Grocer New Products Awards 2014. The brand’s other major piece of NPD last year was Lucozade Energy’s Reduced Sugar Cloudy Lemonade - its first low-sugar product.
Lucozade Revive and Sport Lite both saw significant sales falls, however, as marketing was concentrated elsewhere.