Sales: £426.7m (0.0%)
Repositioning Lucozade away from younger consumers and towards ‘daily strivers’ has kept the drink from falling into decline.
The brand’s £14m Find Your Flow campaign, launched in June 2015, included a 60-second TV ad designed to show how Lucozade can help people ‘find their flow’. The ad showed ordinary people doing everyday things in an extraordinary way, and was supported by a sampling campaign with 500,000 bottles given away over five months. A social media campaign with the hashtag #findyourflow also followed.
Tropical additions including Lucozade Energy Grafruitti and Lucozade Sport mango & passionfruit have also proved popular with the public.