Weetabix has launched a new app to encourage kids to interact with their cereal packs at breakfast. Weetakid takes youngsters on a journey to another galaxy to help the Weetakid character rebuild his world.
The newcomer, which is lighter than a traditional pud, would help to reinvigorate the own label-driven £35m Christmas pudding category
Heinz’s first move into the cup soups market offers one of a consumer’s 5-a-day in a convenient purée format
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