Company: The Grocery Company
RSP: £1.59
Market size: £2bn
Competition: Kettle Chips, Tyrrells

The Consumer
The packaging didn’t stand out much and it would have been nice to see the crisps through a transparent window, but I would still be tempted to pick them off the shelf because of the Nando’s name. I liked the line on the back: ‘These ones are medium. But not the kind of medium who can contact the spirit world.’ The smell hits you when you open the packet and the flavour does not disappoint. The taste was authentic and the texture crisply baked and not greasy. I’d buy these to enjoy with dips and a beer. Five stars (out of five)
Paul Burt, construction sales, Horsham

The retailer
This is one of those rare products that claims to have a hot flavour – and actually delivers a hot flavour. The crisps taste good and authentic, but munching through the whole pack in one go would destroy your taste buds. The package design comes across as Kettle Chips for grown ups, but doesn’t look as appealing as its rival. It’s probably not a product for the girls as its on-pack info – not to mention the flavour – is geared toward men. Three stars
Nigel Ashton, business manager, Nisa-Today's

The Grocer
It’s about time another player tried to replicate the success of Kettle Chips and Tyrrells – and the Nando’s empire might just have pulled it of f. With more seasoning than Kettle Chips and a blokey sense of humour on the packaging (references to Danger Mouse and endorphin stimulation are bang on), these have got the spicy attitude with a flavour to match. The £1.59 rsp price matches Kettle Chips and is very reasonable. Five stars
Alex Beckett, senior food and drink reporter