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Shoppers traded down to own label in droves when the economy faltered, but retailers have been working hard to make sure they don't trade back up, finds Guy Sheppard
Charlotte works with NPD and packaging teams to help bring new product concepts to life
Mondelez net revenues in the first quarter of 2021 jumped 7.9% to $7.2bn, with shoppers in Europe and Asia buying more of its brands, including the likes of Oreo, Belvita, Milka and Toblerone.
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