AdeZ - what went wrong?

Unilever said it pulled AdeZ because of a lack of interest and the outlay required to raise awareness. Basically, people didn't get it. Fruit juice combined with soya was a foreign concept to the British and one that was not communicated well by...

 

Already have an account? Sign in here

You’ve used up your article allowance

Sign up to read more stories for free

Register now