Natural men's skincare brand Bulldog is bringing its first after-shave balm to market this month.

The company said the key ingredient of its Original After Shave Balm is rosehip oil, which is known for its ability to treat dermatitis, acne, eczema and scarring, and has high concentrations of vitamins A and E. The balm also contains eight essential oils, green tea and konjac mannan.

The product, listed in Sainsbury's Waitrose and Boots (rsp £4.99 for 75ml), is the first NPD from the brand since it rolled out new-look packaging across the range earlier this year.