AB World Foods is rolling out its Levi Roots Reggae Reggae wrap kits to Morrisons ahead of a marketing drive for the range.
The Reggae Reggae w’Rap’ Kits (rsp: £3.29) are similar to the Sharwood’s wrap meal kits launched by Premier Foods in March, and contain jerk spice mix, Reggae Reggae sauce and eight soft flour wraps. They are available in Original and Mild.
The kits, launched into Asda earlier this year, follow research that showed consumers want Caribbean flavours in an easy, quick format.
AB World Foods is ramping up support for the range next year with an online campaign and sampling activity.