Walkers is looking to take a bigger bite out of the flavoured nuts market with a new snack brand.
TigerNuts is a range of peanuts in a crispy coating that will be available in sweet chilli, smoky bacon, salt & vinegar and masala curry flavours in 130g sharing bags (rsp: £1.49). Smoky bacon and sweet chilli will also be sold in 40g single-serve bags (rsp: 69p).
The new brand had been developed to offer a mainstream alternative to the Walkers Sensations nut range launched a year ago. “Sensations are premium flavoured nuts in exotic flavours, and have an rsp of £1 for a single-serve bag,” said Walkers.
Sales of flavoured nuts have grown 36.1% in the past two years [Nielsen].