Britvic is giving its adult drink Amé a facelift, with new names and labels, in a bid to boost its Oriental credentials. From this week, the drinks ­ lightly sparkling fruit spring water with eastern herbal extracts ­ will sport bigger labels featuring the Japanese symbol for Amé which means gentle rain'. They will keep the brand's signature raffia bow. Delicate White, Crisp Dry, Refreshing Rosé and Radiant Red variants will each have colour-coded screw caps. A 33% extra free promotion on 750ml bottles is aimed at broadening the brand's positioning to an everyday soft drink for adults from a wine substitute at dinner parties. Ads in cinemas and women's press will follow throughout the summer. {{P&P }}