How the hell did Asda get so much publicity for favouring 22-year-old whizzkid Lewis Hamilton with a free disabled parking space at its Stevenage superstore?

Or to put it another way: is it just Bogof who reckons this was a PR stunt dreamed up in Leeds? The story that Hamilton, who can't even piss in peace, apparently, should nip into his local Asda for a £2 chicken and a bottle of Blue Nun is about as reliable as the multimillionaire rookie's engine in Brazil.

In the latest twist, the papers were reporting that Asda had withdrawn the parking space following customer protests - just as the able-bodied Hamilton moves to Switzerland. Lidl will be pleased, I'm sure.