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The Ranking
THE RANKING
RANK BRAND SALES CHANGE
2017 2016   £m £m %
1 1 Coca Cola 1,104.4 -37.2 -3.3
2 2 Warburtons 628.1 -64.2 -9.3
3 3 Walkers 579.9 -16.1 -2.7
4 4 Cadbury Dairy Milk 523.9 -4.4 -0.8
5 5 Birds Eye 466.2 -26.3 -5.3
6 6 McVities 459.3 -6.0 -1.3
7 9 Pepsi 450.8 29.3 7.0
8 7 Nescafe 438.1 6.7 1.6
9 8 Lucozade 433.5 9.0 2.1
10 10 Andrex 360.7 11.2 3.2
11 11 McCain 321.4 3.1 1.0
12 13 Fairy 319.3 17.1 5.7
13 12 Kingsmill 299.1 -10.6 -3.4
14 14 Lurpak 296.1 0.7 0.2
15 16 Cadbury 291.2 12.1 4.3
16 15 Hovis 288.5 -3.7 -1.3
17 18 Red Bull 280.4 14.7 5.5
18 17 Cathedral City 258.0 -19.7 -7.1
19 19 Robinsons 247.1 -15.5 -5.9
20 20 Felix 244.8 -6.1 -2.4
21 29 Arla 240.3 37.8 18.7
22 23 Galaxy 236.3 -0.8 -0.3
23 22 Tropicana 233.2 -6.0 -3.3
24 30 Innocent 221.9 22.6 11.3
25 21 Persil 218.1 -28.3 -11.5
26 24 Wrigley's Extra 209.0 -12.0 -5.4
27 26 Heinz Beans 205.1 -3.9 -1.9
28 27 Pedigree 196.3 -7.2 -3.6
29 32 Pringles 190.5 -5.2 -2.6
30 35 Heinz Sauces 189.4 1.3 0.7
31 40 Comfort 187.8 7.8 4.3
32 28 Whiskas 186.3 -16.2 -8.0
33 31 Muller Corner 184.2 -13.8 -7.0
34 39 Haribo 180.7 -0.1 -0.1
35 34 Volvic 179.3 -10.0 -5.3
36 37 Jacobs 177.3 -7.1 -3.9
37 36 Doritos 176.7 -9.1 -4.9
38 33 Heinz Soup 175.6 -15.9 -8.3
39 42 John West 175.3 -3.1 -1.7
40 38 Maltesers 174.4 -6.5 -3.6
41 45 Muller Light 173.5 0.6 0.3
42 44 Ariel 171.8 -1.4 -0.8
43 43 Uncle Bens 171.3 -6.9 -3.8
44 25 Princes 169.5 -46.9 -21.7
45 41 Kit Kat 167.9 -7.3 -7.6
46 58 Alpro 165.6 26.7 19.2
47 50 Weetabix 164.5 6.1 3.8
48 54 Evian 158.3 7.3 4.8
49 48 Youngs 157.1 -6.9 -4.2
50 52 Magnum 156.1 0.8 0.5
51 56 Yeo Valley Organic 154.2 5.2 3.5
52 47 Mr Kipling 151.1 -14.1 -8.5
53 55 Ribena 149.6 0.3 0.2
54 46 Activia 148.3 -19.3 -11.5
55 51 Aunt Bessies 146.5 -10.6 -6.8
56 60 Quorn 145.2 6.3 4.6
57 74 Monster Energy 143.7 18.8 15.0
58 49 Flora 143.7 -20.1 -12.2
59 62 Fanta 141.9 5.3 3.9
60 53 Lenor 138.9 -14.3 -9.3
61 57 Bisto 134.4 -10.5 -7.2
62 63 Napolina 131.7 -4.8 -3.5
63 66 Kenco 128.9 -3.7 -2.8
64 84 Kinder 128.4 24.3 23.3
65 59 Dolmio 125.6 -13.3 -9.6
66 64 Finish 123.1 -13.4 -9.8
67 68 Quaker Oats 121.6 -10.2 -7.7
68 67 Richmond 119.5 -12.4 -9.4
69 76 Maynards 119.3 -2.8 -2.3
70 73 Schweppes 117.7 -7.5 -6.0
71 71 PG Tips 117.5 -11.2 -8.7
72 75 Bold 114.6 -8.9 -7.2
73 81 Hellmanns 112.8 0.8 0.8
74 78 Chicago Town 111.2 -2.3 -2.1
75 69 Surf 109.9 -20.4 -15.6
76 70 Anchor 108.8 -20.8 -16.0
77 79 Airwick 108.3 -4.8 -4.2
78 83 Pizza Express 108.3 0.2 0.2
79 97 Silver Spoon 108.2 12.0 12.5
80 82 Twinings 108.1 -1.0 -0.9
81 101 Lindt Lindor 107.8 14.2 15.2
82 88 Kleenex 107.5 5.8 5.7
83 92 McCoys 107.2 8.4 8.5
84 80 Ginsters 106.4 -5.7 -5.1
85 77 Mars 105.7 -12.9 -10.9
86 86 Dettol 105.2 2.1 2.0
87 65 Velvet 104.1 -29.3 -22.0
88 93 Buxton 103.9 5.2 5.3
89 61 Thorntons 103.0 -34.4 -25.1
90 95 Kettle 102.9 5.6 5.8
91 91 Irn Bru 102.0 2.4 2.4
92 90 Pot Noodle 101.0 0.5 0.5
93 72 Weight Watchers 100.9 -26.9 -21.0
94 98 Ben & Jerry's 100.3 4.7 4.9
95 96 Old El Paso 99.2 2.0 2.1
96 102 Actimel 97.8 4.2 4.5
97 89 Plenty 96.3 -4.9 -4.9
98 105 Dairylea 93.6 4.7 5.3
99 99 Rowntree's 93.4 -4.5 -5.3
100 85 Philadelphia 92.2 -11.6 -11.2

▲6
95 (101) Actimel
Britain’s bestselling drinking yoghurt is back in the top 100 for the first time in four years. A relaunch that saw Myleene Klass enlisted as poster girl has helped the brand tap demand for natural, functional products

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97 (104) Dairylea
Dairylea is flying thanks to snacking lines Lunchables and Dunkers. The brand has also teamed up with Peperami and forked out on advertising aimed at kids

▲2
100 (102) Cadbury Twirl
Twirl pirouettes into the top 100, just, off the back of big marketing investment and the sharing-orientated Twirl Bites spin-off. Despite the brand’s entry into the ranking, sales have slipped 1.4% to £92.2m in the past year

 

▼10
104 (94) Müller Milk
Down by £8.3m (8.5%), despite Muller relaunching the Black & White brand in 2016. That milk prices have been slashed as the price war rumbles on is partly to blame (average price is down 1.9%), as is the shift away from independent convenience outlets, where Black & White is particularly strong

▼19
106 (87) Bakers
Out of the top 100 and into the doghouse for Bakers following a 13.9% loss. Value now stands at £88m. Price cuts and range rationalisation have hit the brand hard, as the mults continue to increase space for premium petfood and squeeze standard offerings

▼11
110 (99) Special K
Once Britain’s biggest breakfast cereal, Special K has had £12.1m (12.8%) wiped off its value after big shelf space losses. Original and Multigrain Porridge are soggiest, down £5.1m and £2.7m respectively, but it’s not all bad: new cereal Nourish has hit £3.2m since its June launch