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Top 20 Cereals Sales
TOP 20 Cereals   Sales 
        £m change (£m) change (%)
      TOTAL CATEGORY 1,331.2 -14.4 -1.1%
Total volume change  -0.8% TOTAL OWN LABEL  295.0 8.0 2.8%
1 1 Weetabix Weetabix 139.8 0.6 0.4%
2 2 Quaker Quaker Oats 115.5 2.1 1.8%
3 3 Kelloggs Crunchy Nut Kelloggs 78.3 5.6 7.7%
4 5 Kelloggs Coco Pops Kelloggs 52.7 1.0 1.9%
5 6 Kelloggs Cornflakes Kelloggs 51.8 4.5 9.4%
6 4 Kelloggs Special K Kelloggs 47.4 -12.7 -21.1%
7 7 Nestle Shreddies Cereal Partners 46.2 0.2 0.4%
8 8 Nestle Cheerios Cereal Partners 44.3 -0.4 -1.0%
9 9 Kelloggs Rice Krispies Kelloggs 38.6 0.4 1.0%
10 10 Nestle Shredded Wheat Cereal Partners 33.9 0.4 1.2%
11 11 Alpen Weetabix 30.1 -1.1 -3.4%
12 14 Kelloggs Krave Kelloggs 24.3 1.9 8.6%
13 17 Jordans Country Crisp Jordan W 21.4 0.1 0.5%
14 16 Kelloggs Frosties Kelloggs 21.3 -0.4 -1.7%
15 12 Kelloggs All Bran Kelloggs 21.0 -7.0 -25.0%
16 13 Dorset Cereals Muesli Dorset Cereals 20.9 -2.6 -11.0%
17 15 Jordans Crunchy Cereal Jordan W 20.3 -1.8 -8.2%
18 19 Kelloggs Variety Kelloggs 15.3 -0.7 -4.1%
19 18 Kelloggs Fruit & Fibre Kelloggs 15.1 -2.3 -13.1%
20 20 Weetabix Weetos Weetabix 14.5 0.2 1.1%