"When Barcardi's agency originally pitched the idea for a dancing tomcat, I am sure that the Barcardi team did not envisage the impact (and merchandising opportunities) that this advert would create. In one of the fastest growing categories in the UK, Barcardi Breezer has successfully cemented the relationship between cool clubbers and the premium packaged spirit market with an advert that appeals to both men and women alike." {{MARKETING - P&P }}