Maple Leaf Bakery is ploughing a "seven figure sum" into another burst of TV ads for its New York Bagel Company brand.
Breaking on Monday (February 24), the four-week campaign features a man in his underpants dancing around a kitchen. His girlfriend eventually shoves a bagel in his mouth, accompanied by the catchline Put a bagel in it'.
The ad will run around shows with largely female viewers like Sex & the City.

family fare
Freshbake Foods has added a three-strong Family Pies range to its Microbake frozen ready meals portfolio, together with a 350g potato-topped Shepherd's Pie.
The family-oriented pies have pastry crusts and come in 454g packs in Chicken & Vegetable, Chicken & Mushroom and Minced Beef & Onion varieties. All four new products take under 11 minutes to cook in the microwave.

renamed stack'em
Dairylea Lunchables ham, chicken, turkey and double cheese cracker variants are to be rebranded as Stack'ems next month. Brand owner Kraft Foods is also giving the entire range a packaging facelift aimed at boosting on shelf appeal.

here is the moos
Dairy Crest is launching a single-serve organic milk for children into larger Tesco stores on Monday (February 24). Called Lil' Moos, the newcomer is packaged in octagonal-shaped Tetra Prisma Aseptic 250ml cartons featuring a cartoon cow's face.

heler rebrands
Cheese specialist Joseph Heler is rebranding its mature Cheshire, Red Leicester and Double Gloucester cheeses as Gourmet Special Reserve. It is also phasing in new packaging aimed at a contemporary and sophisticated image.