Northern Foods is looking to give its Goodfella’s pizza portfolio a boost with a revamp of its Flatbread pizza range.
Flatbread, which was launched in January 2011, is being rebranded as Superiore and is rolling out this week in three flavours - Margherita with Pesto, Pepperoni Speciale and chicken Arrabiata - on a thin and crispy base (rsp: £2.99).
It is the latest in a string of launches for the brand. In June, it unveiled a pizza that comes with a side of potato wedges, while in February it launched seven-inch Delizia pizzas aimed at women.
Last September, Northern relaunched the entire Goodfella’s brand with a new look, recipes and ad campaign.