Bananas are currently selling for 77p/kg in the big four, double the 38p/kg price seen in Asda last month but still below August's 84p/kg.
Industry sources claim supermarkets raise prices over Christmas so they can announce discounts in January when shoppers are hard up. Last December, prices hit 99p/kg in leading retailers before they were cut to an average of 78p/kg in late January [GPI].
"The price has no relevance to cost, it's purely a marketing price," said one importer. "
Suppliers wanted the per kg price to go over a pound, the importer added.
Truce in sight for 'banana wars' trade dispute (18 November 2009)
Independent takes stand against banana price war (31 October 2009)
Fairtrade holds own in banana price war (17 October 2009)
Asda’s banana war costs rivals millions (3 October 2009)