Potato supplier Albert Bartlett has made its debut in the frozen food category with the launch of a new range of frozen potato products under its Rooster brand.
The range, which includes thick-cut oven chips and wedges, would tap into the £12m frozen premium branded food sector, which had the potential to grow to £20m within three years, said the company.
"Consumers are looking to balance health, budget, convenience and quality, and premium frozen products fulfil these needs," said Gillian Kynoch, Albert Bartlett head of development and innovation.
The range, which includes thick-cut oven chips and wedges, would tap into the £12m frozen premium branded food sector, which had the potential to grow to £20m within three years, said the company.
"Consumers are looking to balance health, budget, convenience and quality, and premium frozen products fulfil these needs," said Gillian Kynoch, Albert Bartlett head of development and innovation.
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