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Bacardi Company is putting 3m behind the latest instalment of its Made to Mix campaign for Bacardi rum, designed to highlight the white spirit's versatility. This latest execution encourages consumers to mix Bacardi with cranberry juice and...
Bermuda-based Bacardi has taken the first step towards an initial public offering of the drinks group, famous for its white rum as well as Dewar’s whisky and Bombay Sapphire gin. Some two-thirds of the 600 shareholders voted to issue two...
Bacardi-Martini is challenging the dominance of vodka in the white spirits market with a concentrated campaign behind Bacardi rum. It is launching the second ad in its Welcome to the Latin Quarter marketing initiative this week starring...
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