Cadbury is adding a new fruity addition to its Allsorts line-up.
Bassett’s Fruit Allsorts debuts next week without so much as a trace of liquorice to be found.
And the new variant, available in 215g bags, will benefit from a £2m round of support, including a new TV ad breaking tomorrow (Sunday, April 18) and a sampling campaign based around a catchline of ‘no liquorice here’.
Customer relations director Chris Morgan said the new addition to the Allsorts line-up would raise the profile of the brand and attract new consumers. He added: “The new extension will build on the success of the Bassett’s brand and Bertie’s high profile.”