With four of the top 10 best-selling SKUs in supermarkets involving milk, Arla knows its service levels need to be top-notch - and over the past year they have been. The company has continued to build strong business relationships with its customers to suit individual needs and was praised by judges for its commercial, technical and development teams. Arla has worked hard on improving service levels, innovation and assistance with category management and has helped retailers increase margins in dairy.