Van den Bergh Foods launches the first TV ad for Olivio with Butter on October 23, part of the £4.5m behind the brand. 

Weight Watchers from Heinz has trimmed 40p off its Perfect Balance breakfast cereal (now £1.49). It plans to bring out a second cereal variant next year. 

Perrier's Christmas 1 litre bottles will be dressed with festive labels. Ferrero claims that sales of Nutella grew by nearly 30% in the May to August period thanks to an on-pack promotion with The Simpsons. 

International Fish Canners adds Luxury Mackerel Fillets to its luxury Scofish' range in November. 

Christmas pet treat gift packs from Friskies this year include Felix Christmas Catflap, Winalot Christmas Kennel Selection and Bonio Bumper Christmas Tube.