Tropicana plans to push its appeal beyond London and the south with a £1.3m three month TV campaign in all other regions from May 1. 

A £1.4m four week burst of TV advertising for Old El Paso begins on May 3. 

Whitehall Laboratories' regional TV and national magazine campaign for Centrum multiminerals and multivitamins, beginning at the end of May, is aimed at low or non users. 

Joubère Chilled Foods is adding Organic Californian Tomato, Bacon & Blue Cheese to its soup range, and reintroducing Organic Spinach & Watercress for the summer. 

Aloe Fresh joins Vaseline Intensive Care's skincare and deodorant variants this month. 

Wrigley's Hubba Bubba bubble gum welcomed new Cool Cola flavour this week. 

Nutella hazelnut chocolate spread is launching a Simpsons on-pack promotion from May 1, backed by three weeks of TV ads aimed at kids.