“What flavour is this? Is it some kind of medicine? Where do you even buy these things, grandma?” Parma Violets prompt a lot of questions.
But the weird sweets (we think they’re sweets) have never confused as much as this week, when it emerged you could buy them in cheese form.
Yep, you can now pick up a lump of Cheshire’s finest infused with the “sweet, floral and distinct flavour” for £6.99.
The concoction aims to celebrate the 70th ‘birthday’ of PVs. But this just raises another question. Wasn’t a cake enough?