Consumers are by now used to being allowed to vote on new flavour variants. You can barely eat a bag of crisps without Walkers popping up to ask if you fancy a goat curry flavour, for example.
In order to prevent the ‘Boaty McBoatface’ effect, most brands select the choices you can vote for. But a new green onion Kellogg’s Chex cereal, launched in Korea this week, suggests it failed to do this.
Kellogg’s Korea’s online poll actually took place in 2004, since when it has understandably dragged its heels. Foodie YouTubers like Edmmer (pictured) have apparently driven high demand – despite (also pictured) what it seems to taste like.