Burger King in Sweden is trialling the Impossible Burger, backing it with a promotional handout that challenges customers to tell the difference between it and ‘real’ meat.
It’s doing better than BK UK on the enlightened front, then. It turns out the much-lauded halloumi burger, launched last week to the delight of vegetarians, er, isn’t vegetarian – it’s cooked in the same fryers as chicken and fish.
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