The coffee sector’s approach to premiumisation is weird. In short, if you want to charge more, sell beans that have been pooped out by an animal: civet, uchunari and elephant dung attracts a particular premium.
But mammals are fast going out of fashion in crapped coffee circles: head to Jacu in Westminster to try a brew made from droppings of the Brazilian bird of the same name.
And bring £30! Well, you wouldn’t drink cheap bird poo coffee, would you?