Booker Cash and Carry has launched a new and improved blend of coffee under its own Happy Shopper brand.

The new Happy Shopper Coffee range is made from Colombian Arabica Coffees, plus others from Central and South America, “to appeal to the more sophisticated end of the market”.

Booker’s marketing director Mark Collier said: “Not only does the range represent top quality and consumer appeal, but its keen pricing will also help independent retailers to offer a very competitive hot drinks proposition.”

Booker said the new range will be launched with a promotional price marked pack to run until the end of January 2003 and then available in non-price marked packs.