The general trend towards casual eating and away from formal mealtimes, including lighter packed lunches, has benefited crisps and snacks. Young children enjoy interesting textures, pronounced flavours and cheap prices. Teenagers and young adults are attracted to premium quality brands and big eats, while older adults have established eating patterns with some experimentation, especially in shared packs. The total value of the market for crisps and snacks was £2,107m in 2000. The crisps sector has suffered from competition from snacks, and from its few opportunities to innovate. Earlier in the 1990s, the sector suffered from an influx of tertiary labels. However in the mid 1990s, multiples turned their attention back to branded products and quality own label, with a number of own label relaunches in 1996. The snacks sector is performing better than crisps, due primarily to its greater ability to innovate and provide variety, and more specifically to the success of P&G's Pringles. In terms of distribution, grocery multiples have considerably increased their share of value sales of crisps and snacks in the past 10 years, due both to the success of own label products and the increased popularity of multipacks. Generally speaking there has been a decline in impulse sales at the expense of supermarket purchases, but this reflects a general trend in food purchasing rather than a move away from crisps and snacks for impulse use. Use of crisps and snacks in the last three months Base: 982 adults % Any crisp 73 Branded crisps 62 Own label crisps 23 Low fat crisps 14 Panfried/hand cooked crisps 7 Source: BMRB/Mintel {{MARKETING - P&P }}