Potato grower Albert Bartlett has announced an official partnership with upcoming Matt Damon movie The Martian.
The Twentieth Century Fox film, directed by Ridley Scott and due to hit screens on 30 September, revolves around astronaut and botanist Mark Watney (Damon), who is left stranded on Mars and sets about growing a field of potatoes to survive.
Albert Bartlett launched a competition on social media this week, with the chance to win a four-day trip to Kennedy Space Center Visitor Complex in Orlando, Florida for a family of four, with £2,000 spending money.
Promotion ads will run in The Guardian, The Independent, The Times, The Metro and The Sunday Times this week, and promotional stickers will appear on over a million bags of potatoes.
“Our famous Rooster potatoes are red skinned and a healthy food, so the link with a lone astronaut surviving on potatoes on the red planet was too strong to miss,” said Michael Jarvis, head of marketing at Albert Bartlett.
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