St Ivel has redesigned and extended its flagship Cadbury's chilled dessert range. It has launched Light Trifle and Dairy Milk Buttons in twinpots this week. It has also repackaged Cadburyland Mousse in six pots, following research that showed mothers felt the previous four pot format was inadequate for family demands. St Ivel said low fat and children's products are the key growth areas in chocolate desserts. The entire eight product range has been repackaged. St Ivel claimed Cadbury's, the leading brand in the sector, showed growth of 54% last year on its flagship product Cadbury's Mousse. Rsps: Light Trifle 59p single, £1.59 triple packs; Buttons Twinpot 61p. {{P&P }}

Topics